| Feature or option | Help consumers to… |
|---|---|
Simple content management system (CMS) |
Change and update your ecommerce store easily |
Define CMS access rights on a per-user basis |
Keep your store systems secure |
SKU-based system controlled through the CMS |
Offer any number of options per product (eg size, colour, style) and sub-options (eg small, medium, large) |
Customise your home page and other areas through the CMS |
Control and update your online merchandising |
Unlimited product categories and sub-categories |
Create an ecommerce store that can showcase your full range of products |
Create ‘product pools’ |
Sell related products from different categories |
Choice of how products are displayed |
Select the best way to showcase your products |
Add graphic overlays to product images (if connected to a warehouse management system, these can appear automatically) |
Draw attention to 'sale', 'exclusive' or 'new' items, for example |
Phone sales |
Take telephone orders using the CMS to process them |
Special offers such as ‘buy one get one free’ Gift vouchers with flexible expiry dates |
Run special promotions on specific products, categories or customers’ whole baskets’ |
Shipping offers, based on basket values |
Encourage higher transaction values |
Blogs |
Build engagement with consumers by establishing a dialogue about subjects relevant to your goods and market, while generating content for search engines |
Blogs that also sell |
Show information from the online store on the blog pages |
Integrated mailing list (CMS monitored) |
Build a mailing list with industry best practice double-opt in procedure |
Competition system (CMS controlled) |
Run multiple competitions at once. They can be multiple choice, lucky dip or free text ("I deserve this prize because...") |
Choice of shipping options |
Select the most appropriate shipping method based on weight or volume or set fixed charges per item/address |
International shipping, multi-currency options |
Ship to overseas customers |
Invoices and packing slips |
Automatically print invoices and packing slips with peel-off address labels for returns |
Choice of payment gateways |
Integrate with any major secure payment gateway |
Fraud-prevention measures such as pre-authorisation of payments and order routing depending on fraud flags |
Minimise the risk of fraud |
Automatic XML (Extensible Markup Language) product feeds |
Sell through other online stores (eg Amazon), affiliates or Google Merchant |
Integration with all major warehouse, stock management, accounting and analytics systems |
Choose whether to operate ecommerce as an independent enterprise or integrate it fully or partially. |
Detailed monitoring of warehouse transactions |
See all warehouse transactions, including a log of stock level and pricing updates, if integrated |
Stock buffers |
Control selling of items that are low in stock |
Set VAT rates |
Change VAT rates easily |
Different size images |
Upload only one image and automatically created different size images for different parts of your store. |
Customisable email notification automatically generated by a new order, changes in order status, out-of-stock items being back in-stock or other triggers Estimated delivery dates automatically fed through from the shipping calendar Frequenty Asked Questions Customers control panel |
Reduce your workflow while supporting customer service functions |
Flexible, comprehensive reports, including products viewed, products purchased, order totals by value/items, and average orders by value/items, promotional code activity, customer origins, search terms report and the most profitable customers |
Receive detailed reports set to the time period of your choice and downloaded in CSV format for Excel and statistical analysis packages |
Web traffic analytics integration |
Use any package and provider of web traffic analytics in the most suitable format |
Widget for personal computer screens |
See up-to-the-minute sales data |
Powerful promotions systems |
Make people spend more! |